The concept Daily Fiction with its more than 200 small design items is our biggest collaboration to date. The idea for Daily Fiction was to create a candy store for grown ups, and by combining the products in different selections, creating unique stories. A playful tone of voice was developed to add an extra touch and unique personality to each product. Normann Copenhagen found us a match for this project as they liked the way we translate fashion to other industries – making things current but unseasonal. The project included design of the products, with everything from color scale, print design, materials and surfaces to wrapping and in the end also concept for images, presentation and event. The Daily Fiction concept has launched globally to delight stationary aficionados and novices around the world.
The inspiration for Baum und Pferdgartens AW16 collection was found in the breathtaking Milanese Villa Necchi – For the campaign we sought to recreate the silent sophistication of the villa and bring out the collections richness in texture and color. Shot on location at Gubi’s beautiful Copenhagen store by Photographer Casper Sejersen behind the camera and shining star Line Brems in front. La vita e bella..
Show production including creative direction, styling and model casting for Baum und Pferdgarten’s AW16 show. The show was held in one of the most beautiful buildings in Copenhagen – the breathtaking ‘Thorvaldsens Museum’. A perfect backdrop for a collection inspired by the iconic Milanese Villa Necchi.
Modströms AW16 collection was inspired by the idea of an old house in the Hamptons complete with interior and wardrobe – closed up and left back in the 70ies by its owners – only to be found again and reopened in present time to discover all the hidden treasures. These discoveries have inspired the campaigns modern take on romance and nostalgia, with floral overload and heavy furniture galore. Shot by lovely lady Sascha Oda.
For our second campaign for new client Modström – we dressed their feminine Hamptons inspired collection in deep shadows and endless blue. Finnish beauty Mariina Keskitalo was captured by photographer Sacha Maric.
For the CIFF kids SS16 fair Femmes Régionales were invited to design the concept for their special project – an area dedicated to give visitors a fun, playful and surprising visual experience. Being big fans of everything childish and sweet we came up with a city scenario filled with oversized plastic fantastic popsicles and balloon waffles in bright colours, and warm visitors were treated with cool treats from a Hansen Ice cream van. Mmm..Yum!
Show production including creative direction, styling and model casting for Baum und Pferdgarten’s SS16 show held in the iconic Langelinie Pavillion in Copenhagen – The show was inspired by the raw poetic aestetic of Patti Smith and included a cast of unique and fresh faces.