For the development of the new retail concept for Baum und Pferdgarten we worked on creating a signature interior to accentuate the collections without taking over. Like the designs of Baum und Pferdgarten the interior is an interesting mix of many things. Elegant and slim silhouetted racks, a signature blueish grey and a variety of surfaces like shiny mirror, green marble and concrete. The new interior will be rolled out in numerous future stores after the first stop in Magasin, Copenhagen.
In the spring of 2015 masters of beer Mikkeller and 3Floyds joined forces and opened the doors to Copenhagens first barbecue themed brewpub Warpigs. With a brief including both Metal and Military we were put to work on creating a unique concept for the large restaurant from both an overall and a super detailed perspective including everything from interior and decor to uniforms and concept for music. The result is an informal hang out for lovers of beer and meat set with chunky military green tables, rows of cakti, and small splashes of gold. The look is industrial but with a warm heart and surprising details. All we can say is: Dig in!
Photo: Rasmus Malmstrøm & Camilla Stephan
Zizzi came to us with a wish to expand their mainline with a new elegant, classic and luxurious capsule collection named ’Zizzi Black Label’. The focus of the collection was to create long lasting wardrobe darlings for the modern curvy woman. Again the project included every aspect of creating a new line – design of the collection, visual identity, campaign, lookbook and concept for fair stand. Sure to say that style has nothing to do with size.
Plus-size brand Zizzi asked us to come up with a new concept for a sub-line with a younger and more fashion forward appeal. The concept we worked out was W.O.W – short for wardrobe of wonders. The idea was to create a contemporary wardrobe for plus size fashionistas with bold, flattering and fresh styles to choose from, and in a style hard to find elsewhere in the plus-size market. The project included every aspect of creating a new line – design of the collection, visual identity, campaign, lookbook and concepts for retail look and launch party. As always more truly is more!
For the third consecutive year we designed the global visual identity for blickfang. The graphic ingredients we used this year was a grid based on a pattern designed by curators Scholten & Baijings combined with blickfangs signature magenta colour. The result was a very clear and recognizable identity used on everything from outdoor advertising to printed material. Pretty in pink – we sure think.
With Baum und Pferdgarten one of our most important tasks is to always refine what is already good. This is why we always stick to our lookbook concept for 3 seasons. Fashion is a very impatient industry with a very personal product, and by insisting on not changing our minds every season we show the strong direction in the designs by Baum und Pferdgarten that also goes beyond the changing seasons.
Show production including creative direction, styling and model casting for Baum und Pferdgarten’s AW15 show held in the raw surroundings of a warehose at the ‘paper island’ in the habour of Copenhagen.
The clever new project, Vigga, offers parents a sustainable way to keep their newborn in style while still caring for the environment. Vigga designs babyclothes on subscription and the clothes will be sent on to a new child when it has been outgrown. For Vigga we created the overall visual branddirection, including directions for web, art direction of images and printdesign.
As part of renovating their rental office building, Field’s proposed us to design a united identity for the interior. We came up with a journey in colours from ground to top floor, giving each level its own unique scale and the whole house a collective colour story topped with black details. We believe that the quality of your surroundings rubs off on the quality of your day. Don’t be a stranger – give the femmesphone a call if you want your office to shine.