Sometimes you need to treat yourself, so when we finally found the time to pay some attention to our own visual identity – we went all in. The concept was to create something longlasting, and still highly adjustable. The concept is based around an all white paper range with a series of supplements that adds a seasonal touch.
Textile innovator Kvadrat commissioned us to do two curtain designs for their new reversible 2nd face collection. As always we found inspiration in the world of fashion and used blocks of colours and patterns for the designs. The two designs Habit and Dress come in a range of neutral to subtle coloured hues and are aimed at large scale contracts like hotels and offices that wish for a bit of fab femmes glam in front of their windows.
CPH airport wanted to celebrate fashion week in style and offer their passengers a special experience. We created a high-fashion exhibition with a selection of the most interesting current designers as well as a special pop-up event featuring a fashion car filled with lovely ladies touring the airport with goodies.
With 20 years of history, designer and owner, Naja Munthe approached us to redefine the essence of Munthe plus Simonsen to open up the universe to new costumers and markets. The process started with a strategic workshop deciding to change the name to MUNTHE, and was implemented in a descriptive brand personality, a new visual identity, logo and directions for images and shows.
Second campaign and lookbook art-directed and styled by us, following MUNTHE’s 2013 repositioning where we had the chance to sharpen the visual concept even more, with the aim of bringing the collections and universe to a new audience.
It was a happy ’welcome back’ when Munthe returned to the show calendar of Copenhagen Fashion Week with a new name and visual direction and a 20 years anniversary to celebrate. We were asked to do the creative direction and styling for this grand comeback.