The concept Daily Fiction with its more than 200 small design items is our biggest collaboration to date. The idea for Daily Fiction was to create a candy store for grown ups, and by combining the products in different selections, creating unique stories. A playful tone of voice was developed to add an extra touch and unique personality to each product. Normann Copenhagen found us a match for this project as they liked the way we translate fashion to other industries – making things current but unseasonal. The project included design of the products, with everything from color scale, print design, materials and surfaces to wrapping and in the end also concept for images, presentation and event. The Daily Fiction concept has launched globally to delight stationary aficionados and novices around the world.
Zizzi came to us with a wish to expand their mainline with a new elegant, classic and luxurious capsule collection named ’Zizzi Black Label’. The focus of the collection was to create long lasting wardrobe darlings for the modern curvy woman. Again the project included every aspect of creating a new line – design of the collection, visual identity, campaign, lookbook and concept for fair stand. Sure to say that style has nothing to do with size.
Textile innovator Kvadrat commissioned us to do two curtain designs for their new reversible 2nd face collection. As always we found inspiration in the world of fashion and used blocks of colours and patterns for the designs. The two designs Habit and Dress come in a range of neutral to subtle coloured hues and are aimed at large scale contracts like hotels and offices that wish for a bit of fab femmes glam in front of their windows.
Plus-size brand Zizzi asked us to come up with a new concept for a sub-line with a younger and more fashion forward appeal. The concept we worked out was W.O.W – short for wardrobe of wonders. The idea was to create a contemporary wardrobe for plus size fashionistas with bold, flattering and fresh styles to choose from, and in a style hard to find elsewhere in the plus-size market. The project included every aspect of creating a new line – design of the collection, visual identity, campaign, lookbook and concepts for retail look and launch party. As always more truly is more!