The concept Daily Fiction with its more than 200 small design items is our biggest collaboration to date. The idea for Daily Fiction was to create a candy store for grown ups, and by combining the products in different selections, creating unique stories. A playful tone of voice was developed to add an extra touch and unique personality to each product. Normann Copenhagen found us a match for this project as they liked the way we translate fashion to other industries – making things current but unseasonal. The project included design of the products, with everything from color scale, print design, materials and surfaces to wrapping and in the end also concept for images, presentation and event. The Daily Fiction concept has launched globally to delight stationary aficionados and novices around the world.
Creative direction to underline the feminity of the Noa Noa universe – as always with a little help from our friends; Photographed by Casper Sejersen, styled by Emilie Guldbrandsen and beauty by Josephine Mai.
With a collection strongly influenced by the flamboyance of the dandy wardrobe, and full of headturning prints and textures, we wrapped it in a world of bubblegum plastic fantastic-ness. Shot by London based photographer Jens Langkjær – concept, creative direction and lookbook layout by us.
The Noa Noa Autumn 16 collection was inspired by the idea of still life and pauses in a hectic world. Shot on the top floor in an old factory building and a few subtle props added, we tried to capture the beautiful quietness of the beautiful collection. Shot as always by Mr. Casper Sejersen.
The inspiration for Baum und Pferdgartens AW16 collection was found in the breathtaking Milanese Villa Necchi – For the campaign we sought to recreate the silent sophistication of the villa and bring out the collections richness in texture and color. Shot on location at Gubi’s beautiful Copenhagen store by Photographer Casper Sejersen behind the camera and shining star Line Brems in front. La vita e bella..
Modströms AW16 collection was inspired by the idea of an old house in the Hamptons complete with interior and wardrobe – closed up and left back in the 70ies by its owners – only to be found again and reopened in present time to discover all the hidden treasures. These discoveries have inspired the campaigns modern take on romance and nostalgia, with floral overload and heavy furniture galore. Shot by lovely lady Sascha Oda.