As complement to the well known logotype and logo symbol of Baum und Pferdgarten, Femmes Régionales have designed a hallmark in order to add a more feminine touch to the visual identity with it’s round form.
Sometimes you need to treat yourself, so when we finally found the time to pay some attention to our own visual identity – we went all in. The concept was to create something longlasting, and still highly adjustable. The concept is based around an all white paper range with a series of supplements that adds a seasonal touch.
With 20 years of history, designer and owner, Naja Munthe approached us to redefine the essence of Munthe plus Simonsen to open up the universe to new costumers and markets. The process started with a strategic workshop deciding to change the name to MUNTHE, and was implemented in a descriptive brand personality, a new visual identity, logo and directions for images and shows.
With the appointment of new visionary Managing Director, Mai Kappenberger, Kurhotel Skodsborg selected Femmes Regionales to design their new visual identity and logo with the overall brief of creating something fitting a 5-star hotelstandard and with the potential to make Kurhotel Skodsborg the new leader within Scandinavian spas. The aim with the visual identity was to bridge the future and the past, and to design a look both intriguing to Scandinavian and international guests.
Signal approached us to help them identify and highlight the uniqueness of their concept. The task was also to balance the menswear and womenswear concepts and make them more coherent. The output was a brandplatform and book, a redesigned logo and hallmark, a revamp of the headquarter and new visual direction and production of their campaigns and catalogues.
Brandrevitalization of women’s brand Noa Noa started with creating a new working title for their universe. We came up with modern romance as a rejuvenated version of the bohemian style that was Noa Noa’s original claim to fame. The process of creating a new Noa Noa included a re-design of their logo and adding a hallmark, concepts and graphics for various platforms such as client society, packaging, tone of voice, events and marketing, a new decor line and website. As the icing on the cake we developed and produced a new bi- annual costumer magazine ’ a journal on romance’ – with the philosophy that romance will never go out of style.