In a time where a fashion show is much more than what happens on the catwalk, we provided a full production for B&P including show concept, casting, scenography front- and backstage, giveaway and graphic design for invitation and Instagram – thus making sure no chance was lost to create relevant content capturing the story of the season for all platforms. The show was hosted by renowned auction house Bruun Rasmussen, who gave us free hands to refurnish their beautiful space with holographic techno-tastic effects in combination with selected art pieces.

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Baum und pferdgarten ss17 show

For ss17 Baum und Pferdgarten kept it close to home in more than one sense; The show was held in the brands flagship store- completely renovated for the occasion and the collection was as Baum und Pferdgarten should be- playful, eclectic and wonderfully colourful. Show production including creative direction, styling and model casting by yours truly.

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baum und pferdgarten aw16 campaign

The inspiration for Baum und Pferdgartens AW16 collection was found in the breathtaking Milanese Villa Necchi – For the campaign we sought to recreate the silent sophistication of the villa and bring out the collections richness in texture and color. Shot on location at Gubi’s beautiful Copenhagen store by Photographer Casper Sejersen behind the camera and shining star Line Brems in front. La vita e bella..

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Baum und pferdgarten AW16 show

Show production including creative direction, styling and model casting for Baum und Pferdgarten’s AW16 show. The show was held in one of the most beautiful buildings in Copenhagen – the breathtaking ‘Thorvaldsens Museum’. A perfect backdrop for a collection inspired by the iconic Milanese Villa Necchi.

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Baum und pferdgarten shop design

For the development of the new retail concept for Baum und Pferdgarten we worked on creating a signature interior to accentuate the collections without taking over. Like the designs of Baum und Pferdgarten the interior is an interesting mix of many things. Elegant and slim silhouetted racks, a signature blueish grey and a variety of surfaces like shiny mirror, green marble and concrete. The new interior will be rolled out in numerous future stores after the first stop in Magasin, Copenhagen.