fields campaigns 2014

When working on as big a scale as a shopping mall like Field’s, it is important to make your message very clear. For Field’s we have developed a unique language for their decor, always combining large graphic elements with bespoke styling showing off the large offer of the shops in a creative way.

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graphic interior for Field’s offices

As part of renovating their rental office building, Field’s proposed us to design a united identity for the interior. We came up with a journey in colours from ground to top floor, giving each level its own unique scale and the whole house a collective colour story topped with black details. We believe that the quality of your surroundings rubs off on the quality of your day. Don’t be a stranger – give the femmesphone a call if you want your office to shine.

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Field’s Fashion retail concept

Concept development with the focus to strenghten the fashion profile of Field’s. We created a new special retail concept showcasing the vast selection of fashion in oversized wardrobes and peek-a-boo windows. And supported the visual expression with trend forecasts to inspire costumers.

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Field’s fashion campaigns and blogconcept

To expand their digital platform we proposed Field’s to design and edit a fashion blog. The result was Fieldslikefashion.dk which offers daily updates on musthaves, trends, beauty and culture. The blog content was also visualized in eclectic decor throughout Field’s during the bi- annual fashion campaigns to offer visitors new perspectives on high street fashion.

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Field’s Christmas decoration

Each year we bring on the christmas spirit at Field’s with a grand and sparkly decoration project implemented throughout the large mall. The concept refined each season is ’modern classic christmas’ bringing a fashion touch to a traditional and iconic christmas universe.

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Field’s Fashion Lovers event

The Fashion Lover concept took high-end fashion trends to the street level. Guests were invited to step into character of their favorite fashion trend, with flamboyant names such as ’the dramatic dame of darkness’ and ’a gentlewoman gone girly’ and were styled, groomed and photographed accordingly.

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