When working on as big a scale as a shopping mall like Field’s, it is important to make your message very clear. For Field’s we have developed a unique language for their decor, always combining large graphic elements with bespoke styling showing off the large offer of the shops in a creative way.
As part of renovating their rental office building, Field’s proposed us to design a united identity for the interior. We came up with a journey in colours from ground to top floor, giving each level its own unique scale and the whole house a collective colour story topped with black details. We believe that the quality of your surroundings rubs off on the quality of your day. Don’t be a stranger – give the femmesphone a call if you want your office to shine.
Visual identity for the outlet concept Field’s market that offers pop up shops for short periods. The task was to create a strong and simple visual expression to frame the many different tenants and naturally draw attention to the shops.
Concept development with the focus to strenghten the fashion profile of Field’s. We created a new special retail concept showcasing the vast selection of fashion in oversized wardrobes and peek-a-boo windows. And supported the visual expression with trend forecasts to inspire costumers.
To expand their digital platform we proposed Field’s to design and edit a fashion blog. The result was Fieldslikefashion.dk which offers daily updates on musthaves, trends, beauty and culture. The blog content was also visualized in eclectic decor throughout Field’s during the bi- annual fashion campaigns to offer visitors new perspectives on high street fashion.
Each year we bring on the christmas spirit at Field’s with a grand and sparkly decoration project implemented throughout the large mall. The concept refined each season is ’modern classic christmas’ bringing a fashion touch to a traditional and iconic christmas universe.
The Fashion Lover concept took high-end fashion trends to the street level. Guests were invited to step into character of their favorite fashion trend, with flamboyant names such as ’the dramatic dame of darkness’ and ’a gentlewoman gone girly’ and were styled, groomed and photographed accordingly.