Inspired by New Yorks China Town in the 70s we build a backstage universe of industrial furniture, walls of boxes and waving cats for Modström’s Aw18 campaign and lookbook. Creative direction, set-design, styling and layout by us. Photographed by Josephine Svane.
The Spring 18 collection entitled ‘escape the ordinary’ was wrapped in plastic for a ‘making the ordinary – extraordinary’ approach. This whole plastic fantastic affair was again captured by Josephine Svane – with Femmes Régionales in place for creative direction, styling and graphic design.
Modströms AW16 collection was inspired by the idea of an old house in the Hamptons complete with interior and wardrobe – closed up and left back in the 70ies by its owners – only to be found again and reopened in present time to discover all the hidden treasures. These discoveries have inspired the campaigns modern take on romance and nostalgia, with floral overload and heavy furniture galore. Shot by lovely lady Sascha Oda.
For our second campaign for new client Modström – we dressed their feminine Hamptons inspired collection in deep shadows and endless blue. Finnish beauty Mariina Keskitalo was captured by photographer Sacha Maric.