With 20 years of history, designer and owner, Naja Munthe approached us to redefine the essence of Munthe plus Simonsen to open up the universe to new costumers and markets. The process started with a strategic workshop deciding to change the name to MUNTHE, and was implemented in a descriptive brand personality, a new visual identity, logo and directions for images and shows.
Second campaign and lookbook art-directed and styled by us, following MUNTHE’s 2013 repositioning where we had the chance to sharpen the visual concept even more, with the aim of bringing the collections and universe to a new audience.
It was a happy ’welcome back’ when Munthe returned to the show calendar of Copenhagen Fashion Week with a new name and visual direction and a 20 years anniversary to celebrate. We were asked to do the creative direction and styling for this grand comeback.