The Noa Noa Autumn 16 collection was inspired by the idea of still life and pauses in a hectic world. Shot on the top floor in an old factory building and a few subtle props added, we tried to capture the beautiful quietness of the beautiful collection. Shot as always by Mr. Casper Sejersen.
An everyday setting with added personal details as the backdrop for Noa Noa’s feminine wardrobe was our concept for their autumn campaign – shot by photographer Casper Sejersen in a flat created especially for the occassion.
Brandrevitalization of women’s brand Noa Noa started with creating a new working title for their universe. We came up with modern romance as a rejuvenated version of the bohemian style that was Noa Noa’s original claim to fame. The process of creating a new Noa Noa included a re-design of their logo and adding a hallmark, concepts and graphics for various platforms such as client society, packaging, tone of voice, events and marketing, a new decor line and website. As the icing on the cake we developed and produced a new bi- annual costumer magazine ’ a journal on romance’ – with the philosophy that romance will never go out of style.