Zizzi came to us with a wish to expand their mainline with a new elegant, classic and luxurious capsule collection named ’Zizzi Black Label’. The focus of the collection was to create long lasting wardrobe darlings for the modern curvy woman. Again the project included every aspect of creating a new line – design of the collection, visual identity, campaign, lookbook and concept for fair stand. Sure to say that style has nothing to do with size.
Plus-size brand Zizzi asked us to come up with a new concept for a sub-line with a younger and more fashion forward appeal. The concept we worked out was W.O.W – short for wardrobe of wonders. The idea was to create a contemporary wardrobe for plus size fashionistas with bold, flattering and fresh styles to choose from, and in a style hard to find elsewhere in the plus-size market. The project included every aspect of creating a new line – design of the collection, visual identity, campaign, lookbook and concepts for retail look and launch party. As always more truly is more!