Noa Noa repositioning

Brandrevitalization of women’s brand Noa Noa started with creating a new working title for their universe. We came up with modern romance as a rejuvenated version of the bohemian style that was Noa Noa’s original claim to fame. The process of creating a new Noa Noa included a re-design of their logo and adding a hallmark, concepts and graphics for various platforms such as client society, packaging, tone of voice, events and marketing, a new decor line and website. As the icing on the cake we developed and produced a new bi- annual costumer magazine ’ a journal on romance’ – with the philosophy that romance will never go out of style.