The AW17 show was held at The Lab Studios as a raw and simple backdrop to the loud and colorfull collection inspired by the 60ies British mods, with ditto loud attitude and messed up scooter hair. Creative direction and styling by us.
The concept Daily Fiction with its more than 200 small design items is our biggest collaboration to date. The idea for Daily Fiction was to create a candy store for grown ups, and by combining the products in different selections, creating unique stories. A playful tone of voice was developed to add an extra touch and unique personality to each product. Normann Copenhagen found us a match for this project as they liked the way we translate fashion to other industries – making things current but unseasonal. The project included design of the products, with everything from color scale, print design, materials and surfaces to wrapping and in the end also concept for images, presentation and event. The Daily Fiction concept has launched globally to delight stationary aficionados and novices around the world.
Creative direction to underline the feminity of the Noa Noa universe – as always with a little help from our friends; Photographed by Casper Sejersen, styled by Emilie Guldbrandsen and beauty by Josephine Mai.
With a collection strongly influenced by the flamboyance of the dandy wardrobe, and full of headturning prints and textures, we wrapped it in a world of bubblegum plastic fantastic-ness. Shot by London based photographer Jens Langkjær – concept, creative direction and lookbook layout by us.
Our first show for new client and highly talented designer Mark Kenly Domino Tan was set in raw futuristic surroundings under the silver roof of Copenhagens new outdoor stage called Beta as a contrast to a collection drawing on references from the 80ies and MKDTs signature refined silhouettes and craftsmanship. We supported Mark with show creative direction, show production and modelcasting.