For ss17 Baum und Pferdgarten kept it close to home in more than one sense; The show was held in the brands flagship store- completely renovated for the occasion and the collection was as Baum und Pferdgarten should be- playful, eclectic and wonderfully colourful. Show production including creative direction, styling and model casting by yours truly.
The Noa Noa Autumn 16 collection was inspired by the idea of still life and pauses in a hectic world. Shot on the top floor in an old factory building and a few subtle props added, we tried to capture the beautiful quietness of the beautiful collection. Shot as always by Mr. Casper Sejersen.
The inspiration for Baum und Pferdgartens AW16 collection was found in the breathtaking Milanese Villa Necchi – For the campaign we sought to recreate the silent sophistication of the villa and bring out the collections richness in texture and color. Shot on location at Gubi’s beautiful Copenhagen store by Photographer Casper Sejersen behind the camera and shining star Line Brems in front. La vita e bella..
Show production including creative direction, styling and model casting for Baum und Pferdgarten’s AW16 show. The show was held in one of the most beautiful buildings in Copenhagen – the breathtaking ‘Thorvaldsens Museum’. A perfect backdrop for a collection inspired by the iconic Milanese Villa Necchi.
Modströms AW16 collection was inspired by the idea of an old house in the Hamptons complete with interior and wardrobe – closed up and left back in the 70ies by its owners – only to be found again and reopened in present time to discover all the hidden treasures. These discoveries have inspired the campaigns modern take on romance and nostalgia, with floral overload and heavy furniture galore. Shot by lovely lady Sascha Oda.