For Mark Kenly Domino Tans AW17 show we brought together a lot of good friends to elevate the experience. Normann Copenhagens new showroom served as a modern backdrop for the show – complete with ‘probably-the-most-beautiful-backstage-in-town’ furnished complete with Normann Copenhagen. Trine Skjøth and Cim Mahony developed the expressive look for NYX and L’Oréal Professional. As always making an effort and putting the powers of many together proves to have a beautiful impact, and then you haven’t even gotten us started on the stunning collection…
The AW17 show was held at The Lab Studios as a raw and simple backdrop to the loud and colorfull collection inspired by the 60ies British mods, with ditto loud attitude and messed up scooter hair. Creative direction and styling by us.
The concept Daily Fiction with its more than 200 small design items is our biggest collaboration to date. The idea for Daily Fiction was to create a candy store for grown ups, and by combining the products in different selections, creating unique stories. A playful tone of voice was developed to add an extra touch and unique personality to each product. Normann Copenhagen found us a match for this project as they liked the way we translate fashion to other industries – making things current but unseasonal. The project included design of the products, with everything from color scale, print design, materials and surfaces to wrapping and in the end also concept for images, presentation and event. The Daily Fiction concept has launched globally to delight stationary aficionados and novices around the world.
Creative direction to underline the feminity of the Noa Noa universe – as always with a little help from our friends; Photographed by Casper Sejersen, styled by Emilie Guldbrandsen and beauty by Josephine Mai.